Peak Endurance

In an exciting freelance venture, I collaborated with a performance supplement startup in NSW, assuming the roles of creative director and graphic designer. With a clear mission to create a compelling brand identity from scratch, I infused boundless creativity and strategic vision into the project.

From initial brainstorming to final execution, I meticulously crafted every aspect of the brand's identity. Leveraging my expertise in art direction, branding, and logo design, I developed a distinct visual language that effectively communicated the product's benefits and resonated with the target audience.

Additionally, I took on the challenge of designing merchandise that not only complemented the brand but also embodied its ethos and values. With meticulous attention to detail, each design choice reflected the brand's narrative with clarity and impact. The result? A brand that captivates attention, inspires loyalty, and builds trust with its audience. [Concept project]